Effective as of April 29, 2013
2. Submission and collection of Information
This section addresses the types of information that thepetcollective.tv (“Site”) collects directly from users and the collection of non‐personally identifiable information via cookies and related technologies by, and on behalf of, the Site and third parties.
3. Notice and Choice
4. Use and disclosure
This section describes how the Site uses your information to provide and manage the Services, including when the Site may disclose your information to third parties that assist the Site in providing those services.
This section describes the Site's security measures.
6. User Control and Account Cancellation
This section informs users how to access and change their personal information stored by the Site, and how to cancel their accounts.
7. Contact Us
This section instructs users how to contact the Site.
2. Submission and collection of information on the services
Registration Information is the information that Members must provide at registration in order to create a profile, subscribe to a Service or enter a game, contest or sweepstake (also called an "Account"), such as display name, email address and date of birth. An Account may be created using Facebook login information or specifically created through the Site itself.
Public Information and Posts consist of your display name and, if you provide one, your display picture (as applicable) and your posts and comments on the Site outside of your profile (e.g., posts and comments made on other Member profiles and on general Site content, such as site provided photos, and in general site areas, such as community forums). Your Public Information and Posts are always public, which means they are available to everyone and will be displayed in search results both on the Services and on external search engines. However, when you post content or comments to another Member's profile, that information will be disclosed consistent with that Member's Privacy Settings.
Profile Content consists of information Members may add to their profile. It includes information and content you may add to your profile, such as gender, location, first, middle and last name, "favorite pet moment," friends, comments and similar information. You can control whom you share some of your Profile Content with through your Privacy Settings accessible on your "Edit your Account" page.
Third Parties. To improve the quality of the Site, We may supplement the information We collect with information from third parties. If you access the Site through a third‐party connection or log‐in, We may also collect Third Party Information and Content.
3. Notice & Choice
4. Use and Disclosure
Information Made Public Through Use of the Site and User Privacy Settings
Members' Public Information and Posts are always publicly available to anyone, including other users,
search engines, advertisers, third‐party application developers, and anyone else with access to the
Services. Beyond your Public Information and Posts, you control what information you add to your
Profile Content, and whether you want to restrict some of the information other users can see through
your Privacy Settings. When your Privacy Setting is "public" your Profile Content is made available to any
and all third parties. Additionally, when you post content or comments to another Member's profile,
that information will be disclosed consistent with that Member's Privacy Settings. For users under 18,
the Site does not permit you to make certain information public.
Third Party Information and Content may be publicly available according to the permissions you grant to
Site's Use and Disclosure of Information
We only share your non‐public personal information with non‐affiliated third parties when We believe
Registration Information, Profile Content and Third Party Information and Content with Affiliated
We use the information We collect from and about users for the following purposes:
To provide and manage the Services. We use the information We collect from and about users to
provide the Services and features to you including to measure and improve those Services and features,
to personalize your experience by delivering relevant content, advertising and marketing messages, to
allow you to participate in online games, contests or promotions, to enable you to communicate and
share with other users, and to provide you with customer support and respond to inquiries. We may use
aggregated, anonymous data about use of and activity on the Services to assist Us in this regard and
To allow third‐party service providers to assist Us in providing and managing the Services. We may
make your non‐public personal information available to certain third‐party service providers, such as
contractors, agents or sponsors, who help Us manage or provide the Services, for example: developing
or supporting products and features; conducting email marketing on Our behalf; processing payments;
administering message boards; fulfilling orders; processing data or statistics; or assisting with the
administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes. These
outside service providers are required to protect non‐public personal information entrusted to them
and not use it for any other purpose than the specific service they are providing to the Services.
To deliver relevant advertising. We may use the information you provide to Us, and information We
collect about your use of the Site through cookies and other technologies, to assist Us in delivering you
relevant ads when you visit the Site. We may work with third‐party advertising networks and advertisers
who help deliver these ads to you. We do not share your non‐public personal information with these
third parties, but We may share anonymized or aggregated information with them to improve the
relevancy of the ads you see on the Services. As noted above, these third‐party advertising networks and
information such as demographic information, aggregated information, and Internet activity to assist
them in delivering advertising that is more relevant to your interests. To find out more about third‐party
online advertising and to opt out of this type of advertising, visit the Network Advertising Initiative
To allow other users to find you. In order to locate Members that a user may already know in the
physical world and/or want to get to know in the online world, the Site may allow users to search for
Members using information the user already knows, such as display name or email address and
identifies users matching that search information.
To contact you. We may periodically send promotional materials (e.g., newsletters) or notifications to
the email address provided to Us at registration or to your account. If you want to stop receiving
promotional materials from Us, follow the unsubscribe instructions at the bottom of each email. There
are certain service notification emails that you may not opt‐out of as long as you are a Member, such as
notifications of changes to the Site or policies.
To protect Our rights and the rights of Our users. There may be instances when We may disclose user
information without providing notice or choice, including situations where We have a good faith belief
that such disclosure is necessary in order to: (i) protect or defend the legal rights or property of FMNA,
Affiliated Companies or their employees, agents and contractors (including enforcement of Our
agreements); (ii) protect the safety and security of users of the Site or members of the public; (iii)
protect against fraud or for risk management purposes; or (iv) comply with the law or legal process.
To complete a merger or sale of assets. If We sell all or part of Our business or make a sale or transfer
of Our assets or are otherwise involved in a merger or transfer of all or a material part of Our business,
We may transfer your information to the party or parties involved in the transaction as part of that
The Site uses reasonable administrative, technical, personnel and physical measures to safeguard user information in its possession against loss, theft and unauthorized use, disclosure or modification.
6. User Control and Account Cancellation
By clicking on your user name on the upper left hand corner of the Site and visiting the "Edit Your
Account" page, you can access or edit your Account Information. You may unsubscribe to the TPC
newsletter by clicking the link at the bottom of the newsletter e‐mail or writing to the Privacy Officer
(see contact information in "Contact Us" below). You may also link or unlink your Account from third
party service accounts under the "Linked Accounts" heading on the "Edit Your Account" page and also
unlinking the Account through your account on the third party service. If you no longer want to use the
Services, you may cancel your account by emailing Us at mailto:[email protected]
subject line "Cancel Account" and requesting the cancellation of your the Site Account. Remember that
even after you cancel your account, copies of some information from your account may remain viewable
in some circumstances. We may also retain backup information related to your account on Our servers
for some time after cancelation for fraud detection or to comply with applicable law or Our internal
security policies. Because of the nature of caching technology, your account may not be instantly
inaccessible to others, and there may be a delay in the removal of the content from elsewhere on the
Internet and from search engines.
7. Contact Us